About Us
Chaupati Brand Journey
Chaupati as a brand started its journey as one of the most renowned and trusted brands in the year 2007, to serve the billion hearts globally. With goal to make the world a cleaner and a healthier place for people to live in! The Chaupati Brand Journey started of with dream to provide the best in class Detergents and Surfactants at the ultimate value to our customers.
The Chaupati Brand Journey started off with our iconic Chaupati Detergent Powder and Detergent Bar. With our quality promise at the best ultimate value, the brand was not only loved by our Rural Customers but also got a lot of traction at the Pan India Level.
Over the years, the Chaupati brand has evolved into a complete FMCG Brand with lots of products under its portfolio. Today, it serves to the whole wide world and is on track of our mission to make the World a Cleaner & Healthier Place to Live In !!
Chaupati Brand Evolution
In the year 2007, The brand started its journey by serving the Rural India, with our iconic Chaupati Detergent Powder & Chaupati Detergent Bar.
Over time, with love from all over the country, we added a Dish Wash Bar to our portfolio while keeping our promise of quality and providing the best value to our customers.
In the year 2020, we took another step in making the world a cleaner & healthier place by expanding our operations into the foreign markets. We undertook rebranding and are in process of introducing several new products spanning over several categories of laundry care, household care, dish wash care and personal care.
Chaupati Brand Identity
The main idea behind our brand name “Chaupati” is its simplicity, accessibility and reliability. Inspired by our love for the dearly beloved Bombay Chowpatty Beach, people are ambitious to visit the Bombay Chowpatty Beach. Relish the scrumptious Street Food of the famous Bombay Chowpatty, enjoy the cool breeze of beach winds, listen to the peaceful music of the waves and the feel the rhythm of water touching your feet in the sand.
Similarly, the brand Chaupati aspires to be the brand for all and loved by all. The word is at the tips of our tongues, easily pronounceable and notably memorable by all. The brand is expanding its market share and portfolio to become the brand for all and strived to fulfil all of your needs. At the core of it is our promise of quality, trust and our vision. Each and every product or service that we provide, meets up the quality standards and gives the best value to the end consumers. While everything we do must make a difference in the world, must help in making the World a Cleaner & Healthier Place to Live In!!
Our Vision, Mission & Values, became the focal point in order for us to revamp or brand logo. The waves of Chaupati are going through the entire World, striving to make the World a Cleaner & Healthier Place to Live In! We plan to do so by becoming the largest supplier of FMCG Goods to the entire world. Thus, the entire globe is made of several FMCG products mainly spanning over five key categories that we deal in or might deal in future. These main categories are:
Fabric Care
Dish Wash Care
Household Care
Personal Care
Packaged Food
At the core of everything is our drive to Make your Lives Cleaner, Healthier and a Sustainable One!
The brand today has evolved into a Complete FMCG Brand and has inculcated certain values at its core to fulfil our goal.
Know about our Core Values: CLICK HERE